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A Pleasure-Arousal-Dominance Model to Evaluate Proactive Stickiness of Online Games: Social Influence and Sunk Costs as Moderators
李 承隆
Student thesis
:
Doctoral Thesis
Abstract
none
Date of Award
2019
Original language
English
Supervisor
Hsin-Hsin Chang
(Supervisor)
Cite this
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A Pleasure-Arousal-Dominance Model to Evaluate Proactive Stickiness of Online Games: Social Influence and Sunk Costs as Moderators
承隆, 李. (Author).
2019
Student thesis
:
Doctoral Thesis