A Study Exploring Kansei Images of Different Book Cover Materials through Visual-Tactile Perceptual Processing

Abstract

Even though rapid development of technology has enabled people to gather information through digital media the traditional book seems not to have been completely replaced because of its aesthetic value and unique reading experience that involves multiple senses The number of studies related to book design has increased in recent years; however little research has explored this phenomenon from the perspective of Kansei image and sensory experience Therefore this study is aimed toward an exploration of Kansei images that readers experience from different paper book cover materials through visual perception visual-tactile perception and tactile perception In this study 65 participants were required to score the accuracy of 13 paper specimens on conveying 9 Kansei book content images through visual perception visual-tactile perception and tactile perception Then a multivariate regression analysis was used to explore the relationship between the 9 Kansei images and 6 paper characteristics including hue texture luster smoothness moisture level and bending According to the results of this study Kansei images of books can be divided into four groups based on their matching paper characteristics Group1: “active and changeable” is characterized by irregular lines and rich tactile feedback; Group 2: “soft and simple” focuses on natural paper texture; Group 3: “quiet and calm” refers to a clean plain surface; Group 4: “elegant and refined” refers to a delicate texture and the level of glossiness Furthermore there are three relationships among the four Kansei image groups including overlap opposition and independence When there is a need for a cross-group Kansei image application the complete book cover image could be conveyed by utilizing other design elements such as color font and graphic Lastly based on the perception stage where a Kansei image can be effectively conveyed Kansei images are also divided into 3 types including “visual type “partially visual type ” and “partially tactile type ” Keywords: Book Design Paper Material Kansei Image Visual-Tactile Perception Sensory Experience

Date of Award	2019
Original language	English
Supervisor	Chun-Heng Ho (Supervisor)