A study of AR-based online shopping experience

Abstract

Virtual Dressing Room (VDR) as an Augmented Reality (AR)-based web environment draws an opportunity to create better shopping experience in online shopping in Indonesia This research identifies user experience of online shopping at three levels: the activity level (buying consumption impress people online dressed at home) the action level (everything that related to try-on physical try-on) and the operational level (technology moving adjust) First study reveals positive and negative feedback of VDR that helps the researcher to summarize several suggestions from participants for better VDR based on their insight This finding used for the interview and group discussions to illustrate new designs of better VDR with better shopping experience and better user engagement In conclusion the research demonstrates that VDR may attract people and encourage customers to take action to buy products while the AR technology still needs improvement to achieve better experience that brings satisfaction and good feeling during online shopping

Date of Award	2014 Feb 11
Original language	English
Supervisor	Sheng-Fen Chien (Supervisor)