In the internet generation dating apps has created a new mode of interpersonal friendship and become one of the popular ways of establishing relationships Therefore when selecting a new partner the type and levels of personal information are the main points of consideration This research uses the involvement theory categorizes users into high involvement and low involvement and then explores the difference in information attractive factors between high and low involvement also survey the motivation of using dating apps The experiment uses the dating app Tinder as the research sample applies the evaluation grid method of miryoku engineering to capture the attractive factors of the high and low involvement and converts the results into questionnaires The questionnaire results are quantitatively analyzed through regression analysis Research results show that some of the high and low involvement attractive factors are the same but overall they are different There are six abstract reasons of low involvement groups as follows: [kind/sociable] [strike a chord] [easy on the eyes] [have wide horizons/have sense] [positive attitude/upright] and [frank] and nine abstract reasons of high involvement as follows: [virtuous/benevolent] [strike a chord] [enjoy life/self-discipline] [sincere(make friends)] [friendly/easy going] [natural/not artificial] [care about quality of life/stylish] [honest/straightforward] and [have a mind of own/have personality trait] the motivations of high involvement are mainly to ‘find a boyfriend/girlfriend’ ‘kill time’ ‘find like-minded friends’ and ‘curious’ the motivations of low involvement are mainly to ‘kill time’ and ‘curious’ Low involvement users who's motivation are ‘kill time’ think that the abstract reason [frank] is the most important High involvement users who's motivation are ‘kill time’ believe that [sincere] is most important and users who's motivation are ‘find like-minded friends’ care about [enjoy life/self-discipline] the research results can be provided to users of dating apps researchers in related fields or designers as reference for design
Date of Award | 2020 |
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Original language | English |
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Supervisor | Min-Yuan Ma (Supervisor) |
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A study of the Dating App Information Attractive Factor from the User Involvement
?, 王. (Author). 2020
Student thesis: Doctoral Thesis