A Study of the E-Commerce Platforms and Physical Store of Consumer Behavior Mode

Abstract

The main purposes of research are to discuss the consumer behaviors in e-commerce and entity business through questionnaire survey and as well as to figure out the effective factors of consumer behaviors on e-commerce and entity business by the analyses of the differences between e-commerce and entity business At last to provide effective references to the strategic developments of e-commerce The questions in questionnaire are based on relevant studies and by using online questionnaire system the effective returned questionnaires are 206 shares of overall 208 shares Research objects are the consumers who have bought production online through e-commerce The results are as follows: 1 All the structures of consumer behavior in e-commerce and entity business are significantly correlated except the structures of the need awareness between e-commerce and entity business 2 There are significantly positive correlation between e-commerce and entity business in “the average amounts of e-commerce and entity business in the past month ” “the frequencies of e-commerce and entity business in the past month ” “the average time of browsing production through e-commerce and entity business in the past month ” “the frequent ways of payment ” and “the considerations of purchasing production ” 3 Within the aspect of e-commerce the amounts of consumption are significantly positive affected by the evaluations of factors of consumer behavior the average time of browsing production are significantly positive affected by the information searching of consumer behavior and the considerations of purchasing production are significantly positive affected by the need awareness of consumer behavior 4 Within the aspect of entity business the amounts of consumption are significantly negative affected by the information searching of consumer behavior

Date of Award	2021
Original language	English
Supervisor	Shao-Chi Chang (Supervisor)