A study of the effects of intelligent services technology applied to unmanned stores on consumers' purchasing intentions - A case of X-store unmanned stores in 7-11

  • 洪 晨峰

Student thesis: Doctoral Thesis

Abstract

Retail stores are closely related to our lives It's also indispensable As technologies advance the artificial intelligence and the internet develop environments change populations grow older declining birth rate and high labor costs and so on it is imperative to reduce the burden of manpower in the future As a result the intelligent unmanned stores are created 7-Eleven Taiwan's operator President Chain Store Corporation has opened intelligent unmanned stores X-Store Many of new technologies will be used to reduce the human resource allocation And they are based on intelligent retail to create more valuable services and shopping experiences Therefore the purpose of this study was to investigate the effects of intelligent technology services applied to unmanned stores on consumers' purchasing intentions by technology acceptance model (TAM) and innovation diffusion theory (IDT) The method to carry out this study was using a survey Subjects were the consumers of unmanned stores X-Store A total of 242 valid questionnaires were collected The analysis used the structure equation model (SEM) and the partial least squares (PLS) The results reveal that the perceived ease of use is significantly related to the perceived usefulness The perceived usefulness is significantly related to the attitude toward using In addition the attitude toward using is significantly related to the behavioral intention to use Relative advantage compatibility and observability is significantly related to the attitude toward using I wish the results of this study can help corporations that try to develop intelligent unmanned stores for reference
Date of Award2019
Original languageEnglish
SupervisorWei-Tsong Wang (Supervisor)

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