A study of the relationship between attractive factors and perceived quality of the inflight magazine

Abstract

As a part of the air travel service facilities in addition to simply providing reading function the inflight magazine provides rich information and creates an atmosphere for passengers to feel different emotional experiences and create unique inflight travel experiences which highlights its attractive points and the importance of how to check and maintain quality This study aims to explore passengers' perceived quality of inflight magazine and the attractive factor they feel and determine the correlation between the above two parts This study took Taiwan-based airline inflight magazine which are published stably and placed on board for passengers to read as the target The respondents were young adults aged 20-29 years old both students and working professionals The research was divided into three steps The first step is to investigate the attractive factors of inflight magazine The second step is the cognitive investigation of the perceived quality of inflight magazine The third step is the comparison and relationship between the two methods The results of this study show that: 1) the attractive factor of inflight magazine includes 3 major orientations: information service typesetting design and printing production with a total of 13 touching emotion facets corresponding to them In addition through the analysis of quantitative questionnaire and Quantification Theory Type I the emotion facets are classified into categories to find out the charming items and categories that have important influence on younger age groups and the items that have important influence on attractive factor are integrated to find out a total of 10 characteristics 2) Among the five attributes of perceived quality of inflight magazine students and the public have a common high evaluation of "convenience" while "comfort" "functionality" and "safety" have a weakening effect on the public compared with students indicating that the change of identity has a change of insufficient satisfaction on these three attributes 3) In the relationship between attractive factor and perceived quality both product quality attribute and attractive factor are the results of interviews showing a direct and equal correlation between the two parts Perceived quality is the evaluation of objects from an objective perspective Attractive factor of information service is the result of inspecting objects from a subjective perspective Regression analysis found that 5 quality attributes and some parts of attractive factors have intersection It shows that the attractive factor captured by perceived tools containing images of subjective consciousness and objective evaluation for products and services indicating that Kansei Engineering tools have a wider and more perfect scope of inspection Finally through the viewers' perspective this study effectively examined the quality benefits of inflight magazine This study suggests that the attractive factor captured by Kansei Engineering tools can be used as a reference basis for improving the inflight reading experience in the future so that enterprises can have an appropriate guide and review index when planning inflight magazine

Date of Award	2019
Original language	English
Supervisor	Min-Yuan Ma (Supervisor)