A Study on The Relationship between Business Performance and Corporate Social Responsibility – Case of Lucidity Enterprise

  • 宋 依陵

Student thesis: Doctoral Thesis

Abstract

In recent years the world has experienced financial crises energy crises global warming and other issues which caused the global environment and society severe stress The issue of corporate social responsibility has gradually received the attention of society People have begun to think about whether business should not only focus on the interests of their own shareholders but also take stakeholders into account In the past most of the research literature discussed the relationship between enterprise management performance and corporate social responsibility Few studies have discussed what are the key factors for balancing business performance and corporate social responsibility So the main purpose of this study is to investigate the key factors of balancing the corporate performance and the implementation of corporate social responsibility By conducting a case study the results may provide other companies an example to follow This study took Lucidity Enterprise as a case by collecting public information and conducting interviews with Mr Wen-Hsien Huang who is the founder and chairman of Lucidity Enterprise Based on grounded theory to generate the key factors from open coding axial coding and selective coding the results of this study are twofold First the motivation of case company to implement corporate social responsibility lies in enriching the mind and promoting real happiness Second the key factor of balance between the business performance of enterprises and the implementation of corporate social responsibility lies in being people-oriented This study put forward the research findings of “heart to heart” interactions and “keeping good thoughts when doing anything” When business owners have empathy and adopt the attitude of good work the influence of the interaction between the two produces a positive energy within a virtuous cycle As more enterprises understand the importance of the altruistic spirit and choose to not merely pursue shareholders’ interests but achieve a balance between enterprise performance and the implementation of corporate social responsibility (CSR) the result will be that the community and environment will become more unified and harmonious
Date of Award2019
Original languageEnglish
SupervisorTaho Yang (Supervisor)

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