A systematic method for colour planning in multi-coloured product design

  • 楊 孟樺

Student thesis: Doctoral Thesis

Abstract

A colour design/selection system for predicting the color trend based on aesthetic measures is proposed in this article In this method the analytic hierarchy process theory was used to evaluate the weights for 4 major consumption style factors in human environment including Economy Education Culture and Technology Then 6 product image words were selected by using the questionnaire and mapped the image words and the factors with the weighted results and clustered both variables with the corresponding ranks During the implementation procedure 111 colours samples distributed covering the entire domain of the PCCS (Practical Color Co-ordinate System) colour system were taken and the aesthetic measure for 3-coloured harmony based on aesthetic measure theory was calculated Then 90 tri-coloured combinations were divided into six clusters based on the six image words by using k-means clustering The 3-coloured products were then mapped into each cluster with the calculated grand average and Standard Deviation of the image word values obtained for the 3-coloured products According to the above implementation logic the relationship among the consumption style factors the image words as well as the tri-coloured cars can be gotten which were then used to construct a colour trend based on market requirement With the aid of this system one can get a 3-coloured car to match his/her requirement Although the selection of 3-coloured car is taken as an example to specify the methodology it can also be used to develop a system for other products
Date of Award2017 May 17
Original languageEnglish
SupervisorShih-Wen Hsiao (Supervisor)

Cite this

A systematic method for colour planning in multi-coloured product design
孟樺, 楊. (Author). 2017 May 17

Student thesis: Doctoral Thesis