An Exploratory Research on Business Models of Interior Design Companies

Abstract

The interior design work involves two complementary levels of design and construction After the designer understands the owner ’s needs he/she will use his/her professional expertise to integrate the owner’s ideas and needs with his/her own expert opinions to reflect on design After the design it can then send it to make by the workshop or the manufacturer People in today's world is to consider their living space to be more particular like developing their living area towards more technology environmental protection refinement and specialization Therefore the purchase of houses for Taiwanese people has also driven the growth of demand for interior design companies and the market becomes more and more acceptable to believes the title of interior designer that the art industry has a specialization It is only for professional people to serve them to create a better living space This study mainly explores the business models of Taiwanese interior design companies Through the business model diagram proposed by Osterwalder and Pigneur (2012) in "Business Model Generation " the nine significant elements are used as the necessary framework to design the interview questionnaire The interior design company assists in collating specific business models and is widely used in related industries hoping to serve as a basis for understanding the new life and future of the industry to provide references for new entrants At the same time by following the business model of interior design I hope to understand further the critical elements of a successful interior design company's business model to provide a reference value for future industrial development trends The research results can summarize the business model of interior design companies into the following two ways: According to the company's size it can divide into two categories First the business model's strategy of sizeable interior design companies recommended continuing innovating new products toward the market's leading brand The value of the model brand becoming the primary means of corporate strategy and thus attracting more consumers Second the business model strategy of medium-sized interior design companies is to establish partner alliances create additional added value and create a mutually beneficial industrial economy

Date of Award	2020
Original language	English
Supervisor	Yu-Lin Wang (Supervisor)