An Exploratory Research on Business Models of Taiwan Record Companies -Cases of International and Independent Record Labels-

Abstract

Record companies have experienced lots of ups and downs in Taiwan such as the boom of domestic record labels in the 1980s the enter of international record companies in Taiwan since the 1990s and the threats of digital music happening at the present time The aim of this study is to primarly investigate the business model of record companies through comparing the case of Taiwan international record companies as well as the independent music labels The researcher selected both two companies among each international and independent music labels which all established more than five years and possess certain scales Our interview guide based on “Business Model Canvas” which conducted by Osterwalder & Pigneur in 2010 and the researcher also followed this model to analyse and compare these cases The results an be summarized and divided into three parts: (1) the generalized business model of international record companies (2) the induction of independent music lables’ business model (3) the comparasion of business model between international record companies and independent music labels In the light of the results above this thesis gave some pratical suggestions to both two companines: expanding the scope from music to Over-the-top (OTT) industry for international record companies and forming an alliance with other labels to contend with large-scale companies as a advice for independent music labels

Date of Award	2019
Original language	English
Supervisor	Yu-Lin Wang (Supervisor)