Application of Peak-end rule in research of the users’ emotions in product use

Abstract

Nowadays products are supposed to meet the users’ needs including their emotions and experience Evoking positive emotions will be an important design goal This study is based on the Jordan’s experiment (1998) which arranged that participants recalled the pleasures with product in the interviews However the more this study want to know is all the emotional changes in using a product and why users recall it pleasantly This research applies the peak-end rule to assess the user’s emotions in a product use process This study is expected to (1) explore how to use the peak-end rule to evaluate the user’ emotions in the product using process and use quantitative and qualitative data to analyze the correlation between the peak-end value and the retrospective satisfaction of the product (2) propose a preliminary emotion evaluation framework for the product using process to evaluate the correlation between the users’ emotions in the product using process and the retrospective satisfaction of the product so that it can be applied to different products for evaluation The results of this research can be used as a foundation for designing products in the future especially for products that are likely to cause negative emotions or products that need to establish long-term habits This research expects to know the user's emotional trend in the process of using the product establish the emotional structure of the product and improve the pleasure and satisfaction of the product through quick and easy improvements on the process arrangement

Date of Award	2020
Original language	English
Supervisor	Hsi-Jen Chen (Supervisor)