Applying the Service-Dominant Logic to Value Co-Creation － A Case Study of the Air Conditioning Equipment Importing Agent H

Abstract

Japanese company D is the only professional integrated air-conditioning brand in the world that has R&D manufacturing of refrigerants compressor production and complete machine production D Company provides a full range of solutions and complete technical support services for customers' air conditioning needs in different spaces with the exclusive agent H Company in Taiwan and its dense dealer network to achieve value co-creation This research aims to explore the value co-creation model of H Company a Taiwanese exclusive agent of Japanese air-conditioning equipment D brand from the perspective of Service-Dominant Logic(S-D Logic) proposed by Lusch and Vargo in 2016 We not only conduct in-depth interviews with the senior manager of H company and their value co-creation partners including the head of the upstream Japan D company in Taiwan the boss of H company’s important distributor and representative customer to clarify and construct the value co-creation mode but also check the five axioms and eleven basic premises of S-D Logic

Date of Award	2020
Original language	English
Supervisor	Meng-Feng Yen (Supervisor)