Business model for service innovation in educational publishers:The case of H company

  • 蔣 海燕

Student thesis: Doctoral Thesis

Abstract

Extended Abstract Business model for service innovation in educational publishers:The case of H company Hai-Yen Chiang Shih Chieh Fang EMBA SUMMARY Fewer children make the culture and education market shrink the environment of increasingly fierce competition and the adverse factors of the internal and external environment how does the college education publishing industry turn the crisis into an opportunity through service innovation? Create another world? This study intends to explore the impact of the evolution of science and technology and the introduction of innovative services through the exploration of relevant literature in-depth interviews and the collation and analysis of case data to the publishing education industry Furthermore it concludes that "how to" Higher Education Education Press has achieved good operating results by upgrading service innovation and innovating business models Key words: Further education educational technology business model qualitative research service innovation INTRODUCTION The declining birthrate has caused the shrinking of the cultural and educational market and the increasingly fierce competition Under the pressure of changing consumer behavior the college education publishing industry has been facing new shocks and tests Under the influence of internal and external environmental factors how can the college education publishing industry break through the siege ? By what methods do you survive in the market? The rapid development of science and technology is a common trend in the world In the face of the impact of environmental evolution how can the education publishing industry turn crisis into opportunity through service innovation? Create another world? MATERIALS AND METHODS This study intends to explore the impact of science and technology evolution and the introduction of innovative services through the literature review in-depth interviews and the collation of the analysis results of individual case data What impact does upgrading service innovation have on the business model of further education publishing houses? Furthermore it summarizes how "advancement education publishing house" achieves good operating results by upgrading service innovation updating the form of production materials and innovating business models This study uses a qualitative case study method Why use this research method? The research problem of this article is to try to explore the impact and changes of the teaching and learning methods facing the publishing industry of advanced education as technology evolves and how companies can respond to these impacts and changes through the improvement and transformation of technology and core technologies Provide innovative products and services update value propositions and business models and consolidate core key capabilities to improve business performance RESULTS AND DISCUSSION This research focuses on the "service innovation" of the development of individual companies and the "business model" as the research perspective It discusses how in the course of development the college education publishing house innovates the business model through the time-evolving development axis The actual case and theory are mutually verified and the theory of the "business model" is given as a practical explanation to better understand the role and application of the "business model" theory in the field of strategic management Its benefits From the evolution of each stage of the case company the necessary operational key of Sheng Xue Publishing House was inferred and the business strategy of each period was presented on the canvas of the business model Try to combine existing theories with case practice review the key factors of operation at each stage take stock of current competitiveness and connect future development with knowledge CONCLUSION Organize the development of individual companies over the past 60 years Whether it is human machine technology product relationship and big data technology has played an indispensable role In the development stage the main scientific and technological spindles are different and the depth and energy are different Each stage is the accumulation and extension of the previous stage The key activities carried out in each phase accumulate a large amount of energy and resources in the next phase Analyze the evolution of each stage of the case company and find that: the change of learning patterns and the needs of teaching sites dominate the change of value proposition in the business model change of the value proposition in the business model and dominate the construction of key resources; And affect key value activities and internal production processes; the establishment of key resources also affects the quality and efficiency of channel operations This comprehensive effect enhances the richness and depth that the value proposition can provide to customers The development of each stage of the case company is included in the business model The key resources key activities channels and other factors have been individually updated at each stage but they should be integrated with each other The overall design should consider the interaction For cause and effect the two complement each other and the operation is also intertwined and the value proposition is more prominent In addition to significantly improving the competitiveness of the product it is also layered on top of each other to become operational competitiveness This research finds that with the evolution of time in which directions can higher education education publishers construct their core technology and competitiveness an important grasp of innovative business models and what can they do to respond to the diverse changes in material forms and product types? Necessary innovation and change etc It also provides a reference for reference and provides researchers with a practical and innovative business model for future management reference
Date of Award2020
Original languageEnglish
SupervisorShih-Chieh Fang (Supervisor)

Cite this

'