In this research we consider the competition of a duopoly of two subsidiaries that are controlled by a parent company This study proposes three models to analyze the decision of pricing and lead time and objective of maximizing profits The first model is “Decentralized model” two subsidiaries compete with each other and objective of respective profits maximization The second model is “Centralized model” two subsidiaries compete with each other and objective of parent company’s profits maximization The third model is “Coordinated model” two subsidiaries not only compete with each other but also cooperate with a kind of mechanism it is developed by this research and follow the concept of Co-opetition to objective of subsidiaries and parent company’s profits maximization for the goal of win-win The numerical analysis revealed that two subsidiaries under “Decentralized model” faces fierce competition of lead time and pricing For “Centralized model” parent company can reach higher and stable profits without the competition between two subsidiaries “Coordinated model” is suitable for the situation that customer need to shorten the delivery time and company was willing to reduce a bit of profits and improve service standards for forging a long-term collaboration
Date of Award | 2020 |
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Original language | English |
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Supervisor | Cheng-Han Wu (Supervisor) |
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Co-opetition on pricing and lead-time decisions in a duopoly
榆婷, 黃. (Author). 2020
Student thesis: Doctoral Thesis