Consumer Attitude toward Unknown Brand Product: Product Category as Moderator

  • 林 佳儀

Student thesis: Master's Thesis

Abstract

Date of Award2018 Jul 10
Original languageEnglish
SupervisorMeng-Kuan Lai (Supervisor)

Cite this

Consumer Attitude toward Unknown Brand Product: Product Category as Moderator
佳儀, 林. (Author). 2018 Jul 10

Student thesis: Master's Thesis