Design and Implementation of Online to Offline (O2O) Model and Platform for Hospitality Industry

  • 許 啟裕

Student thesis: Doctoral Thesis


With the rapid development of Information and Communication Technology (ICT) users’ habits of adopting ICT and consumer appliances also increase In other words users’ behavior is changing with their habits Traditional hospitality industry faces a challenge issue that it needs to destroy existing eco-systems and operational models to maintain steady revenues Autonomy also is a critical issue to satisfy users’ expectation Therefore self-service technology (SST) also is a challenging issue for hospitality industry in recent years In the last decade OTAs and meta-search engines for booking information have been popular Hoteliers usually cooperate a lot of OTAs to acquire higher booking and occupancy rates Such a case will induce that hotel staffs need to immediately and accurately handle the stock of available rooms over various OTAs traditional travel agencies and booking centers This dissertation proposes an online to offline (O2O) model and a platform to simplify marketing and operational environment for hospitality industry The proposed platform can provide direct booking service through the integration for OTAs bookings the integration for standalone management systems and SST achievement Consequently hoteliers can promote management efficiency reduce operational risk and cost and provision the best users’ perception based on our proposed model and platform
Date of Award2016 Sep 2
Original languageEnglish
SupervisorChuan-Ching Sue (Supervisor)

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