Exploring the Development of Sharing Economy in China from the Perspectives of Stakeholders and Business Model: The Case Study of OFO and Mobike

Abstract

The economic evolution of globalization has brought a new wave of shared economy to the world This wave has quickly set off a trend of sharing bicycles as a short-distance travel tool in China Under the mature conditions of China's Internet technology development shared bicycles developed quickly in China and were even hailed as one of China's new four major inventions However in such a glory the society began to appear many kinds of problems caused by sharing bicycles affecting stakeholders at all levels and sharing bicycle companies even appear to be closed one after another Taking this phenomenon as a starting point for research it was found that the business model of the shared bicycle company was complete but it showed a special phenomenon that the industry could not make profit Even the former unicorn OFO bicycle showed signs of silent exit from the market in 2019 but the Mobike bicycles continue to operate normally The main purpose of this research is to interpret this phenomenon from a theoretical perspective exploring why China's shared bicycles have both development successes and failures? In order to explore this phenomenon this study research from the perspective of stakeholders and business model theory Selecting OFO and Mobike representative industrial enterprises that have experienced the industry boom to the elimination stage as research cases of this study Through collect a large amount of secondary data to compare and analysis their business model and the relationship with stakeholders to find the reasons causing this special phenomenon

Date of Award	2019
Original language	English
Supervisor	Hsin-Hui Chou (Supervisor)