Exploring the Factors Affecting the Continuance Use of Social Network Sites For Political Participation

  • 莫 達

Student thesis: Master's Thesis


ABSTRACT Keywords: Arab spring Social network sites Continuance intention Continuance use Social capital U & G Habit The 2011 uprisings in the Middle East served as a new phenomenon to use the social network as a technology platform for organizing and expressing political participation outside of the more traditional routes While most of the recent research on social networking sites has focused on the role of SNS on the political participation and the social movements in the Arab spring Very few studies have examined the factors affecting the continuance use of the social network sites for political participation This study examines the continuance participation intentions and behavior on Social Networking Sites (SNSs) from a social and behavioral perspective We proposed a research model to investigate the factors influencing users' intention and behavior to continue use social network for political participation based on the social capital and the Uses & Gratifications theories The model also examined the moderating effect (IS habit) to IS continuance intention and IS continued usage
Date of Award2014 Feb 7
Original languageEnglish
SupervisorJeng-Chung Chen (Supervisor)

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