Exploring the Influence of Service Factors on Behavior of Using TNC: an Example from Uber

Abstract

This study aims to find out the factors that affect people's use of shared cars "Travel" has always been an indispensable part of people's lives Regardless of the purpose of the trip people must choose a transportation tool which suits them With the rise of the sharing economy the development of transportation network companies (abbreviated as TNC) like Uber has begun to change the way of commuting There are many reasons why people start to think about whether "owning a car" is a must in the city and they start to frequently take public transportation or new types of transportation such as Uber (Mourad Puchinger & Chu 2019) The purpose of this article is to explore the impact of TNC services on people's behaviors Through the Internet questionnaire to clarify thinks which value will affect the user's willingness to take the transportation network company The effective sample number is 363 and the structural equation model as the research method The results shows that "money value" has a significant impact on usage behavior of the platform indicating that users believe that paying for a ride on TNC has a certain value; and under certain time and space the functionality of TNC services makes users more intend to use TNC This study uses Uber as an example Finally the results will be discussed and analyzed and will be provided as a reference for transportation network companies like Uber to attract consumers

Date of Award	2020
Original language	English
Supervisor	Tzuoo-Ding Lin (Supervisor)