Exploring the Public Bicycle Adopting Intention with Behavioral Reasoning Theory－Taking YouBike as an Example

Abstract

Global warming caused by anthropogenic carbon emissions and traffic congestion caused by human activities make us hope to promote more people to use public bicycles and achieve the purpose of the transfer of private vehicles The aims of this study are to understand what factors influence the adopting intention of public bicycle with the behavioral reasoning theory (BRT) and to realize how to encourage people to use public bicycle according to the key factors This article explores the determinants and barriers of public bicycle adoption through five constructs: environmental values factors for public bicycle adoption factors against public bicycle adoption global motives toward public bicycle adoption and adopting intention of public bicycle This paper takes YouBike as an example and survey the representative sample of Taipei City residents There are 432 useful samples in total The research methodology mainly has two sections First we apply the confirmatory factor analysis (CFA) to measure all latent variables via the manifest variables and make sure the reliability and validity of the developed model are appropriate Next we apply the covariance-based structural equation model (CB-SEM) to evaluate the structure of constructs associated with the adoption of public bicycle The results show the factors for public bicycle adoption do not affect the adopting intention of public bicycle Besides environmental values global motives and factors against are related to adopting intentions In implications for policies we suggest to guide people to have environmental values via education improve global motives through enhancing attitudes subjective norms and perceived behavioral controls and raise the ease of use of public bicycle systems to increase adopting intentions of public bicycle

Date of Award	2018 Aug 25
Original language	English
Supervisor	Tzuoo-Ding Lin (Supervisor)