Exploring the Relationship between Entrepreneur’s Characteristics and Success : A Case Study of R Company

Abstract

This study will explore the relationship between an entrepreneur’s characteristics and entrepreneurial success through a case study using the Case Study Method of the Qualitative Research Method R Company a micro-enterprise that has been operating for more than 20 years and is oriented towards product innovation and design will show how an operator Wen can face and solve the difficulties experienced during her entrepreneurial career and how she can use her personality traits to develop strategies to build a supply-chain partnership step-by-step She develops an innovative supply-chain partnership that builds the largest possible scale of company operations with the least amount of cost and provides the company with the greatest competitive advantage Through a study of this case it is found that the characteristics of entrepreneurs have a significant impact on the solutions to the entrepreneurial dilemmas and the planning of the corporate strategy both of which in turn affect the success of an enterprise

Date of Award	2019
Original language	English
Supervisor	Quey-Jen Yeh (Supervisor)