Facebook C2C Social E-commerce Groups: An Experimental Study of Onlines Impulsive Buying

  • 孫 力娜

Student thesis: Master's Thesis

Abstract

With the increasing popularity of social network and the different commercial activities that are occurring in the context of Facebook this particular phenomenon has become in an interesting topic for research The purpose of this study is to find out the characteristics of the environment that influence consumer’s urge to buy impulsively within commercial groups in social networks using the information quality as an environmental cue that may directly influence the likelihood of consumers to engage in this behavior Findings demonstrate that the quality of the information engaging in e-commerce is important high level of information quality stimulates stronger urge to buy impulsively than low levels of information quality especially completeness as a dimension of information quality This study also found the importance of the inherent impulsiveness of the individual in online context
Date of Award2014 Aug 16
Original languageEnglish
SupervisorJeng-Chung Chen (Supervisor)

Cite this

Facebook C2C Social E-commerce Groups: An Experimental Study of Onlines Impulsive Buying
力娜, 孫. (Author). 2014 Aug 16

Student thesis: Master's Thesis