From Market Share’s Point of View in Discussing the Corporate Strategy of Competition and Collaboration

  • 林 子軒

Student thesis: Master's Thesis


Higher market share means higher profitability this result has already been proved by many empirical papers in the past years However there are two strategies that can promote the market share:One is competition the other is collaboration The purpose of this paper is comparing these strategies to see which is more beneficial when corporations are in a fully competition market and selling highly homogeneous products/services I will introduce the concept of “expected value” and build up a “market share-expected value of acquiring the profit model” to analyze it As a result corporations with higher/lower expected value of acquiring the profit or market share are better adopting competition/collaboration strategy This result will remain market in competition
Date of Award2017 Jul 25
Original languageEnglish
SupervisorShao-Huai Liang (Supervisor)

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