Good Neighbours for Healthy Eating: The Competitive Strategy for a Vegetarian Buffet Chain

Abstract

From the beginning of 2020 affected by COVID-19 consumer's health and safety awareness is increasing with the number of infected people catering industry exposed to saliva in the air Very close to the risk of infection and business performance is impacted by COVID-19 Also because the situation against COVID-19 is unclear the public is scared and reduces access to public places The catering industry has also freeze during this Epidemic consumer dining out will only decrease and will not disappear But customers still have dining needs businesses must also create performance Therefore the most obvious change is the outbreak of "Stay-at-Home " This change in addition to changes in consumption patterns It is a drastic change in the overall structure of the catering industry This study analyzes the current situation and development trend of Changchun vegetable and food chain restaurants and how to deal with and face fierce competition in the uncertain environment of its restaurant chain Various methods of strategy implementation used by managers during the import process and as a policy for future management improvement

Date of Award	2020
Original language	English
Supervisor	Sheng-Tun Li (Supervisor)