AbstractDespite the fact that there are more and more firms that adopt M&A strategy as the way to enhance profitability not all the M&A deals have a positive impact on the acquiring firm There are multiple reasons influencing acquiring firms’ post-acquisition performance This thesis revisits the topic of performance implication of acquisitions from the angle of brand and product management We compiled a sample of acquisition deals taking place in the U S and European Union countries during 2001 and 2010 We found that the existence of target firms’ brand name has a positive impact on acquiring firms’ post-acquisition performance However there is no significant relationship between the number of the target firm’s product lines new to the acquirer and post-acquisition performance Industry relatedness does not significantly affect acquiring firms’ post-acquisition performance either Our findings provide important implication to the literature and managers in the way that analyze the brand and product management issue from more comprehensive perspective
|Date of Award||2015 Feb 9|
|Supervisor||Chiung-Hui Tseng (Supervisor)|
How Does Brand and Product Management Affect the Acquiring Firm’s Post-Acquisition Performance?
以妶, 李. (Author). 2015 Feb 9
Student thesis: Master's Thesis