How Privacy Affect the Intention of Usage for the Cloud Computing through Social Media

  • 林 姿君

Student thesis: Master's Thesis


With the fast growing of the information technology and internet nowadays cloud computing service on social network has become a trend to connect the world No matter where you go individuals can upload your personal data as long as the access ability to internet People get used of social media to connect and exchange information with their friends family and co-workers by sharing the pictures video and files Facebook and YouTube are the most popular social media used in the general public This study is focused on the PCBSMA PCBSMA stands for personal cloud based social media application Simply speaking it is the way to transmit the personal data via cloud computing service to social media Cloud computing makes our life easier and save our expenses The privacy concern has been raised due to the risk and threats for disclosing the personal information on line This study is based on constructs extended from two theories-privacy calculus theory and communication privacy management theory to find out if the interests for individuals to shares personal data on social media will be affected by cost and benefits By discussing the relationship among these constructs such as privacy policy awareness privacy concerns and the trust of the social media providers I find that these major constructs will result in users’ intention to share the personal information on social media and intention to re-use the social media continuously
Date of Award2014 Aug 21
Original languageEnglish
SupervisorJeng-Chung Chen (Supervisor)

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