Impact of Owning a Professional Baseball Team on Corporate Financial Performance — from the Perspective of Corporate Social Responsibility in Taiwan Financial Industry

Abstract

The empirical analysis results of this study show that the degree of CSR performance can indeed affect the financial performance of enterprises However as a part of CSR activities the hypothesis that professional baseball teams have a positive correlation with business performance is not supported Therefore if an enterprise wants to continue to operate professional baseball as an act of corporate social responsibility it should make the professional baseball team responsible for its own profits and losses reduce its dependence on corporate funds and avoid affecting the profits of shareholders so as to build an environment in which professional sports teams can operate sustainably

Date of Award	2019
Original language	English
Supervisor	Hsuan-Chu Lin (Supervisor)