“New wine in old urn”:Evoking Customer Awareness through Digital Interaction Design in the Brand Heritage

  • 楊 曉芸

Student thesis: Master's Thesis

Abstract

With the advent of the experience economy “Design” has been valued to help a business to differentiate their products from their competitors And this trend influenced the business management as well This thesis explores communicative interaction design approaches by the case of Taiwan Plastics Industry Heritage Park The heritage was transformed from a plastics factory in Taiwan This factory is a significant industrial heritage from Formosa Plastics Corporation (台灣塑膠工業股份有限公司[FPC]) in Taiwan The study analyzes the factors of interaction design influencing customer perception especially considers the space component which is contributed by the real field brand heritage site For its analysis framework the study applies two precedents for the purpose of enhancing the hypothetical conceptual framework to get the design suggestion of brand value conveying and discuss the role of brand heritage in the evaluation stage The study finds that there are three key components need to be considered beyond the initial interaction design elements which are object content and space in the interaction design process for promoting the brand history value in brand heritage space Thus we aim to illustrate the connection of the three components and reveal the significant linkage in interactive experience and brand value diffusion Interaction Design (IxD) which considered the goal of users the need of business and the constraint of technology can serve as a tool for us to offer the design solutions to provide customer experience for evoking customer awareness of FPC For a better result the IxD framework using in the design process will be established to ensure our design enhancing the communication between customer and corporation
Date of Award2017 Aug 31
Original languageEnglish
SupervisorHui-Wen Lin (Supervisor)

Cite this

“New wine in old urn”:Evoking Customer Awareness through Digital Interaction Design in the Brand Heritage
曉芸, 楊. (Author). 2017 Aug 31

Student thesis: Master's Thesis