Perceived coolness on creative tourism for Generation Y

Abstract

This study is to investigate the factors that determine Generation Y tourist’s loyalty to the Pier-2 Art Center Our analysis focus on uniqueness identification and attractiveness as the antecedents of perceived coolness while satisfaction place attachment and destination loyalty as the consequences of their creative tourism destination consumption An on-site questionnaire survey is conduct to collect data for our study A total of 289 questionnaires are distributed and 281 useful samples are obtained during two weeks period in early February 2016 The results of the structural model show that antecedents such as uniqueness identification and attractiveness are found to have significant positive effects on perceived coolness While perceived coolness is not significantly related to destination loyalty it is found to have a significant positive effect on satisfaction and place attachment Both satisfaction and place attachment have significant positive effect on destination loyalty Managerial implications and suggestions for future research are discuss and provided

Date of Award	2016 Aug 31
Original language	English
Supervisor	Ching-Fu Chen (Supervisor)