Persuasive Design Strategies Considering User Types for Battery Swap Service Systems of Electric Scooters

Abstract

Among the sales records of the electric scooters electric vehicles with battery exchange as the main operational mode account for the current largest sales ratio which is the mainstream in the current market However with the increasing number of the users of electric scooters the problem of battery supply and demand naturally arises The user's behavior of exchanging battery often concentrates in a certain period of time or at a certain amount of the power stations resulting in the shortage of batteries in some power stations On the contrary the utilization rate of some power stations is low which will not only affect customer satisfaction but also the industry Therefore the purpose of this study is to analyze the users' exchanging behavior of the electric vehicle with battery exchange as the main operational mode and to use the persuasive technology to propose appropriate persuasion strategies in each behavior stage The research first collects strategies through literature review and then develops the persuasive strategies suitable for battery exchange systems Then classifies users according to demographic variables Through the results of the questionnaire survey the user's preference for the persuasion strategies are known and the best persuasion strategy for different user groups is learned The above results hope to help the motor vehicle industry with battery exchanging as the main operational mode for reference so as to let battery use more sustainable

Date of Award	2019
Original language	English
Supervisor	Li-Hsing Shih (Supervisor)