Product Category Moderating Customers’ attitude toward PLBs on Their Intention to Buy Private Label Brand

  • 蔡 瀅瀅

Student thesis: Master's Thesis

Abstract

Date of Award2017 Mar 10
Original languageEnglish
SupervisorMeng-Kuan Lai (Supervisor)

Cite this

Product Category Moderating Customers’ attitude toward PLBs on Their Intention to Buy Private Label Brand
瀅瀅, 蔡. (Author). 2017 Mar 10

Student thesis: Master's Thesis