Research on Coopetition Relationship of Biotechnology Industry: A Case Study of Company A and Company B

Abstract

This study adopts the multiple case study method in the qualitative research method selects company A and company B in the biomedical industry as the case objects and tries to explore in depth how company A and company B can effectively use themselves in the competition and interaction of mutual competition and cooperation With the competitive resources and capabilities we have successfully identified the key elements to eliminate the tension and antagonism of the competitive relationship In this way it can not only help competing companies to break through the current operating difficulties and challenges but also help achieve a win-win situation According to the results of this study first of all in the current cooperative relationship the success factor that can create value is very similar business philosophy Because the chairman of company A and the CEO of company B are not short-term personal characteristics they learn from each other and Hard work step by step and steady operation; in the competitive relationship in addition the intensity of competition between company A and company B is not great The main purpose of establishing a competitive relationship is to increase the substantial economic effect and create stable operating income and value for both parties Secondly in the future competition and cooperation relationship the cooperative relationship between A and B companies will continue to develop steadily which is also the key to the implementation of value creation especially when the organizational scale of A company is relatively small Product knowledge and technology play the role of professional consultants Even if the intensity of competition between the two parties will increase in the future it is believed that with the rich experience that Company A has accumulated in promoting biotechnology products in the domestic market it will still have a certain degree of competitiveness

Date of Award	2021
Original language	English
Supervisor	Shih-Chieh Fang (Supervisor)