Research on Visual and Tactile Perception of Blister Packaging by using Kansei Engineering

Abstract

With the growing importance of product functions and technology, the importance of consumers’ perceptual experience has become increasingly important. Kansei design have become the key to competitive advantages among products. Taking into account the consistency of product performance, consumers have gradually changed from rational consumption to perceptual consumption.
Packaging is the first medium to contact consumers' senses in the consumption process, but past research has focused on the image of products and materials. Among them, plastic is the most commonly used material in packaging manufacturing, and its physical characteristic and texture changes used in packaging have been rarely discussed. Therefore, this research will explore the Kansei image of blister packaging through vision and tactile perception, to explore how packaging affects consumers’ image perception, and analyze the relationship between shape, thickness and perceptual image, to understand consumers’ perceptions and differences in blister packaging.
This study analyzes 5 thicknesses and 3 shapes, a total of 15 samples, and then discuss: (1) the difference in perceptual image of blister packaging between different sensory perceptions; (2) The perceptual image of thickness and shape of blister packaging. The main findings are as follows, thickness mainly affects the sense of touch and visual-tactile perception; vision is mainly affected by shape changes. According to the difference in Kansei images, the thickness can be divided into low thickness (0.4mm), medium thickness (0.4mm, 0.5mm) and high thickness (0.7mm, 0.8mm). As the thickness increases, the subject will be affected by the thickness to improve evaluation. The Kansei image of blister packaging will be different under the interaction of its constituent elements. Therefore, when operating the blister packaging image, it is necessary to refer to the scoring line chart of the thickness and shape under different conditions to meet the target consumers emotional needs.

Date of Award	2019
Original language	English
Supervisor	Hsi-Jen Chen (Supervisor)