Unattended self-collection is the new logistics mode promoted by many countries at present that is Automated parcel station (APS) to be discussed in this study It solves the problems faced by home delivery and pick-up points by completing services on one's own In previous studies APS seems to have different acceptance levels in different environments and different cultures However it is still inconclusive in the relationship between the advantages of self-service and use intention Considering that APS in Taiwan is now in the early stage no one has made a more in-depth discussion Therefore it is worthwhile to know the factors affecting people’s use intention of APS in Taiwan We denote two antecedents of customer participation readiness (access convenience and transaction convenience) and one consequence (use intention of APS) in the proposed model Moreover this study takes need for interaction and technology anxiety as moderators to represent the characteristics of individual differences Convenience sampling is used in this study obtaining a total of 359 valid samples Results show that access convenience and transaction convenience have positive effect on use intention via customer participation readiness In addition access convenience and transaction convenience have significantly positive effect on intention directly In other words customer participation readiness plays a partial mediator role Results also showed that moderating effect indeed Finally this study will discuss related implications suggestions for future research and several research limitations
Date of Award | 2019 |
---|
Original language | English |
---|
Supervisor | Ching-Fu Chen (Supervisor) |
---|
Service Convenience Customer Participation Readiness and Use Intention of Automated Parcel Station: Need for Interaction and Technology Anxiety as Moderators
依恩, 謝. (Author). 2019
Student thesis: Doctoral Thesis