Shanghai publishing culture and visual imagery at the late Qing Dynasty and the early Republic of China: the research of Qian Juntao’s Book Design

  • ? 芷婷

Student thesis: Doctoral Thesis


The research commemorates a Chinese book designer Qian Juntao (1907-1998) Qian Juntao develops in Shanghai China experienced the May Fourth Movement the War of Resistance Against Japan the Civil War of the Kuomintang and the Communist Party the Cultural Revolution at the end of the Qing Dynasty and the early Republic of China Political turmoil and internal and external troubles It stimulates and influences the cultural environment and art development of Qian Juntao The literati concentrated in the commercialized Shanghai and became the big city of the East and West Cultural Fair Commercial advertising demand for images The May Fourth Movement spreads revolutionary ideas through media such as pictorials publications and bookbinding that the publishing industry has become the power of culture He cooperates with more than 20 well-known Chinese publishing houses and duo to the design quality is good he was called "Qian cover" Therefore the thesis makes a successful exploration of Qian Juntao’s design essence in the era of China's turbulent environment The first part of thesis introduces the description of the background of Shanghai the influence of the May Fourth Movement on Chinese society the rise of popular culture and art education the promotion of publishing industry through visual communication and the birth of book designers The second part of the thesis describes Qian Juntao's artistic career Through his personal biography and description of his teachers and friends the researcher interprets Qian Juntao's life through his works includes framing engraving calligraphy and painting Also Qian Juntao’s ability of transforming literati characteristics into actual design The third part of the thesis analyzes Qian Juntao’s design concept based on the design principle and the artistic genre explores how Qian Juntao’s design finally stands out in the designing business
Date of Award2019
Original languageEnglish
SupervisorYi-Fang Wu (Supervisor)

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