Spillover Effects in Facebook Advertising: An Empirical Model and A Field Experiment

  • 楊 耀晴

Student thesis: Master's Thesis

Abstract

Date of Award2018 Dec 28
Original languageEnglish
SupervisorJeng-Chung Chen (Supervisor)

Cite this

Spillover Effects in Facebook Advertising: An Empirical Model and A Field Experiment
耀晴, 楊. (Author). 2018 Dec 28

Student thesis: Master's Thesis