Study on the value co-creation of supply chain platform: A case of Purity Family

Abstract

The service-led logic proposes the value of the customer's experience and subverts the previous thinking of the producer based on the value of the product The three main processes of value creation are: customers suppliers encounters and encounter processes provide customers with the opportunity to interact with suppliers allowing customers to participate in the production process interact with producers and create value for each other This study takes the supply chain as an example to try to understand whether the participants in each production process have the opportunity to interact with other manufacturers in the production stage from upstream manufacturers to final customers If it is to provide an encounter process such as a platform what is the value creation process of the participants in the supply chain interacting on the platform? The supply chain and platform have not yet merged together in the previous literature This study summarizes the above issues with value co-creation perspective

Date of Award	2019
Original language	English
Supervisor	Shih-Chieh Fang (Supervisor)