The comparison of crowding perception and coping behavior among Mainland Chinese foreign and Taiwan tourists

  • 林 芃斈

Student thesis: Master's Thesis

Abstract

China has recently become the number one source market for international tourism expenditures reporting an average annual growth rate of 20% in outbound travel from 2010 to 2012 While Taiwan is making considerable efforts to compete for a share of this market there is also a growing need for a detailed examination of the impacts of Chinese tourists on the Taiwan society One effect has been an increasing level of crowding in many tourist destinations on the island The main purpose of this research is thus to examine the crowding perceptions and the coping behaviors of Chinese inbound tourists other foreigners and domestic tourists at an nature-oriented tourism attraction site in Taiwan Taiwan received a total of 0 3 million tourists from Mainland China in 2008 and increased to 2 9 million in 2013 with an annual growth rate of 66% thus providing a good context to examine issues related crowding This paper divided the factors that influence crowding perceptions into four dimensions: situational characteristics characteristics of others trip characteristics and personal characteristics In addition the variables related to coping behaviors were divided into temporal substitution resource substitution absolute displacement and rationalization and reflective substitution We used an on-site questionnaire to collect the data and then analyzed this using multiple regression binary logistic regression and ordinal logistic regression The results showed that the tourists’ expectations good crowding perception on-site behavior of others tourists number of tourists admitted resource availability age and type of travel arrangement were valid determinants of crowding perceptions The results also indicated that Taiwanese tourists’ crowding perceptions were significantly higher than those of Mainland Chinese and foreign tourists Similarly the proportion of Taiwan tourists engaging in coping behaviors was significantly higher than that seen with Mainland Chinese and foreign tourists When domestic tourists feel that a place is more crowded they leave earlier avoid such places and do not recommend the attraction to others In contrast when Mainland Chinese tourists feel more crowded they share negative information about the crowded conditions through social media Foreign tourists were found with no specific coping behavior The results of this study can be used to develop more effective managerial strategies and assist in the forecasting of possible temporal and spatial displacements that may occur in response to increasing demand at tourist sites in Taiwan The value of this research lies in its consideration of the emerging Chinese outbound market to many Asian destinations and the importance of managing crowding issues in tourism setting
Date of Award2014 Aug 19
Original languageEnglish
SupervisorYa-Yen Sun (Supervisor)

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