The Effect of Service Tangibility and Assurance in Hotel Booking Platform on Customer Loyalty

Abstract

Sightseeing and travel has always been a good way for people to relieve their work pressure and relax themselves Rise the development of the tourism industry hotel and catering industry travel industry etc also let us travel have more diverse options The Internet has no remote features so that even consumers abroad can choose the booking platforms through the online booking website In this study the booking platforms provide more travellers with more diverse platforms to manage the arrival information and a total of 304 valid samples were collected from the network questionnaires The main results are as follows: (1) Whether the service quality of the reservation website will affect its satisfaction in the minds of consumers (2) Whether the increase in customer value will affect customer loyalty to the booking website (3) Whether the service actually received will affect the customer's value by affecting the willingness to reuse or recommend others to use

Date of Award	2020
Original language	English
Supervisor	Shu-Hui Chen (Supervisor)