The Impact of Value Congruence and Social Interaction between Founder and Backers on Backers’Intention to Invest

Abstract

Nowadays researches related to crowdfunding are developing but literatures about the relationship between project founder and backers are still limited This research analyzes whether the value congruence and social interaction between founder and backers can impact on perceived distance that later on impacting perceived credibility and intention to invest in the project The findings shows that both value congruence and social interaction are positively significant in affecting perceived distance Higher in value congruence and social interaction will result on closer in perceived distance Besides perceived distance positively and significantly affect someone’s perceived credibility The closer the perceived distance the more people will perceive it as credible Meanwhile perceived credibility also positively and significantly influences the intention to invest Related to the mediating effect of perceive credibility towards the relationship between perceived distance and intention to invest the findings indicate that perceive credibility is partially mediated the relationship Theoretical and practical implications are discussed

Date of Award	2018 Jul 31
Original language	English
Supervisor	Tien Wang (Supervisor)