The impact on purchase intention of Gamification-An example of gamification of ranking

Abstract

The main objective of this study is to integrate the relationship of gamification and consumer purchase intention and to verify the relationships between customer value and gamification This study first uses social value as a factor of one customer value that gamification may occur to customer and influence customer satisfaction According to the results of this study gamification of ranking has a positive effect on consumer purchase intention

Date of Award	2020
Original language	English
Supervisor	Huei-Ting Tsai (Supervisor)