The influence of video clips on destination image and travel intention - The case of Taiwan tourism

  • 朱 純旻

Student thesis: Master's Thesis

Abstract

Currently national tourism organizations are releasing video clips to promote tourism As a means by which to access information video clips provide images of a place However unlike films and micro films video clips are short and lack a story line This research makes use of a video clip Taiwan’s 2015 Global Tourism Transit Promotion Film which was produced by the Taiwan Tourism Bureau to exam the immediate impacts of a video clip on viewers’ images of and travel intention toward Taiwan The results show that both cognitive and affective images of as well as travel intention toward a destination can be influenced by watching a video clip
Date of Award2018 Jan 22
Original languageEnglish
SupervisorYao-Chuan Tsai (Supervisor)

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