The Patterns of Consumption: An Exploration of Thai Diaspora Consumers in Taiwan

Abstract

This study explores Thai consumers’ consumption patterns in the condition of different consumption environment By employing home theory developed by Gustafson (2001) as a guiding framework along with in-depth interview as a method for conducting this qualitative research It is found that Thai diaspora consumers have a good ability to adapt to different consumption environment while they are still appreciating products from their homeland Apart from that they also experience a desiring for home during a period they absent from it These three main distinctive patterns of consumption are characterized: (1) adaptability (2) attachment and (3) nostalgia A perspectives gained from Thai diaspora consumers expand current understandings of acculturation assimilation and globalization

Date of Award	2015 Feb 9
Original language	English
Supervisor	Ju-Faye Kao (Supervisor)