The Personalization –Privacy Paradox: An Exploratory Study on the Intention to Disclose via Mobile Phone Applications

  • 楊 重名

Student thesis: Master's Thesis

Abstract

This study investigates the issue of consumer intention to disclose personal information via mobile applications The study proposed a theoretical framework that were integrated protection motivation behavior on the basis of privacy calculus in order to explain an individual’s information disclosure behavior Self-presentation personalized services perceived severity importance of information transparency and perceived control were served as direct antecedents of perceived benefits and perceived risks This study extends intention to disclose personal information literature by theoretically develop and empirically test the model within the current occurrence of disclosing personal information via mobile applications Implications and future research are also discussed in this paper
Date of Award2015 Feb 10
Original languageEnglish
SupervisorTien Wang (Supervisor)

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