The relationship among customer relationship customer satisfaction and customer loyalty in public private sport centers : An empirical study of Tainan Yonghua Sports Center

Abstract

The purpose of this paper is to explore the relationships among customer relationship customer satisfaction and customer loyalty in Tainan Yonghua Sports Center of the sport industry I adopt purposive sampling to obtain questionnaire data There are total of 434 valid questionnaires that I collected The findings suggest that : (1) Customer relationship (customer interaction value added and customer profiling) has a significant positive impact on customer satisfaction; (2) Customer relationship (customer interaction value added and customer profiling) has a significant positive impact on customer loyalty (repurchasing intention and cross buying); (3) Customer satisfaction has a significant positive impact on customer loyalty (repurchasing intention and cross buying); (4) Customer satisfaction has a mediating effect between customer relationship and customer loyalty

Date of Award	2019
Original language	English
Supervisor	Shao-Chi Chang (Supervisor)