The Study of Importance of Recognization Between Suppliers and Customers in Health Management Service

Abstract

The health management service industry is still a relatively new industry in Taiwan For the reason that the provision of service quality is costly and it provides service content with high satisfaction and low importance which has not been truly satisfied for consumers and can only be accommodated with existing service content Service providers should moderately exclude service content of lower importance in order to reduce costs and at the same time increase service content of higher importance to create higher value for consumers This research mainly focuses on the importance of GAP5 in the health management industry discussed by PZB The questionnaires were developed based on its five research facets: Reliability Responsiveness Assurance Empathy and Tangible That is does the health management service provider's expectation of health management service content design be consistent with consumers' recognition of the importance of health management service content? This proposition forms the main research area of this study

Date of Award	2020
Original language	English
Supervisor	Miin-Jye Wen (Supervisor)