With the change of social life style the function of the art museum has paid more attention to the art service functions of leisure and entertainment learning and interactive communication provided by the art museum Today the government is focused on operating efficiency and improving revenue Therefore employees working in government agencies need to have the ability to "market" For example how can public art museums provide diversified art services that satisfy customers with different preferences so that they can attract more people and maintain a return rate This is an important subject This study takes Tainan Art Museum as the research object Study the relationship between service quality customer satisfaction and customer loyalty provided by the Tainan Art Museum The research results show that service quality has a positive impact on customer satisfaction in "tangible" "guarantee" and "caring"; in "responsiveness" and "caring" it has a positive effect on customer loyalty Influence relationship In addition there is a positive relationship between customer satisfaction and loyalty In the end according to the research results this study puts forward the following specific suggestions for the operation of the Tainan Art Museum as a reference for future business management：（1）In the original building landscape adding elements of novelty and freshness is helpful to maintain the visitor rate and increase the number of visitors （2）Strengthening responsiveness services is a great help to improve customer loyalty （3）If the Tainan Art Museum can continue to improve the quality of internal equipment facilities and services in the direction of customer comfort humanization and convenience it will be of great help to improve customer satisfaction and loyalty
| Date of Award | 2020 |
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| Original language | English |
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| Supervisor | Dung-Chun Tsai (Supervisor) |
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