Understanding e-Commerce Customer Loyalty: A Value-driven Relationship Marketing Perspective

  • 林 鎂茹

Student thesis: Doctoral Thesis

Abstract

Date of Award2017 Apr 6
Original languageEnglish
SupervisorWei-Tsong Wang (Supervisor)

Cite this

Understanding e-Commerce Customer Loyalty: A Value-driven Relationship Marketing Perspective
鎂茹, 林. (Author). 2017 Apr 6

Student thesis: Doctoral Thesis