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Understanding e-Commerce Customer Loyalty: A Value-driven Relationship Marketing Perspective
林 鎂茹
Student thesis
:
Doctoral Thesis
Abstract
Date of Award
2017 Apr 6
Original language
English
Supervisor
Wei-Tsong Wang
(Supervisor)
Cite this
Standard
Understanding e-Commerce Customer Loyalty: A Value-driven Relationship Marketing Perspective
鎂茹, 林. (Author).
2017 Apr 6
Student thesis
:
Doctoral Thesis