Understanding Peer Service Provider’s Risks and Benefits on Intention to Continue Using Accommodation Sharing Platform

Abstract

Online selling has received a huge attention from many entrepreneurs who want to start their business In online world where information can reach many people with unlimited richness of information it can be seen as a source advantage to extend market and offer product to various group of people However do reach and richness always be a source of advantage in every online transaction? Now online accommodation sharing has received a great attention from private individual who have underutilized space to share their own private space with people in the online world Sharing individual’s private space and property information online may bring various benefit but it also brings risks and vulnerability to them due to misuse of information and misuse of property Thus it is unclear that how reach and richness of information in online world bring risks and benefits to provider Therefore this research has tried to investigate how reach and richness of information influence risk and benefits trade-off in online accommodation sharing Online experimental study with factorial design 2x2x2 were employed to investigate the role of reach richness of information and 2-ways review system (represent richness of information received from customers) on privacy trade-off The results found that reach of information positively influence perceived benefits while richness of information instead positive influence only information privacy risks While 2-ways review system not significantly moderate benefits or risks perception

Date of Award	2018 Aug 10
Original language	English
Supervisor	Jeng-Chung Chen (Supervisor)